Psycho Sisters Rebrand

This is a style guide book for a rebrand of a local clothing store called Psycho Sisters. My Goal with this rebrand was to create more edgy/wild branding that you see in the store. I really tried to lean into the psycho aspect by using bedazzled straight jackets and leopard print masks for possible advertising opportunities.

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rebrand proposal deck

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mood Board

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Sketches

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Logo

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brand expansion mood board

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Business card iterations

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branding mockups

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aD cAMPAIGNES

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WEBSITE

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STYLE GUIDE BOOKLET

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ARTIST BY DAY LOGO