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Psycho Sisters Rebrand
This is a style guide book for a rebrand of a local clothing store called Psycho Sisters. My Goal with this rebrand was to create more edgy/wild branding that you see in the store. I really tried to lean into the psycho aspect by using bedazzled straight jackets and leopard print masks for possible advertising opportunities.

rebrand proposal deck
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mood Board

Sketches
Out of gallery
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Logo

brand expansion mood board

Business card iterations

branding mockups

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